The typical isekai plot revolves around the idea of escapism, with the protagonists trading in their previous lives for an adventurous one. However, some isekai anime and manga deviate from this conventional premise by adopting a narrative that is a little more routine, in which the protagonist assumes the role of a merchant or trader.
These anime and manga tell a completely new story in the isekai world, from starting businesses in new worlds to learning tricks that make merchants good at them. Because they show a side of isekai anime and manga that isn’t usually explored, these storylines are ideal for viewers who are looking for a premise that is easy to understand and light.
The isekai theme is overflowing with clichéd tropes and trite premises, necessitating novelists’ recourse to novelists’ more original and unconventional narratives in order to maintain a sense of novelty. In this instance, the outcome is an isekai premise centered on business and economics that adds a new dimension of escapism to pages and screens. Each chapter is sprinkled with entrepreneurial lessons, so these narratives are more than just for entertainment. This list has been updated to include a few more anime and manga for fans of this theme to check out.
The Coffee Shop in a Different World Station
In a twist on the cooking genre, The Coffee Shop in a Different World Station features a cozy coffee shop in a magical realm. Takumi and Nyaachi, who find themselves in this new world, open a cafe in an old station building. Their menu, featuring various baked goods, quickly attracts a steady stream of customers, leading to engaging interactions and delightful dynamics. This manga offers a refreshing, laid-back isekai experience.
The Daily Life of a Middle-Aged Online Shopper in Another World
Kenichi, an ordinary middle-aged man, is unexpectedly transported to a new world without any clear explanation. He discovers a unique cheat ability: an online retail system. Using this power, Kenichi buys advanced products and builds a successful business, becoming a notable figure in his new world. Although the plot is light and comedic, The Daily Life of a Middle-Aged Online Shopper in Another World offers a casual, entertaining read.
 Different World Foundation
In Different World Foundation, Almus is reborn as an orphan in a new world after a grim start in life. He leverages his previous knowledge to establish a thriving farming community. What begins as a focus on agriculture evolves into a broader exploration of macroeconomics and nation-building. This manga provides valuable insights into management and leadership, with a compelling narrative about growth and development.
Magic Artisan Dahlia Wilts No More
Dahlia, once burdened by a bleak existence, finds a new lease on life in a fantasy world. Her expertise in crafting and product innovation quickly makes her products the talk of the town. Determined to make the most of her new life, Dahlia’s enthusiasm and positivity shine through. Magic Artisan Dahlia Wilts No More blends idealism with a heartwarming story, showcasing her transformation and success in a new world.
Parallel World Pharmacy
Parallel World Pharmacy tells the story of Kanji Yakutani, a medical researcher who, after dying young, is reincarnated as a child named Falma in a new world. Using his medical knowledge and noble status, Falma opens a pharmacy to provide essential medical care to all, challenging the societal privilege associated with healthcare. The anime highlights real-world issues related to medical accessibility, adding depth to its isekai narrative.
Farming life is Another World
After a life cut short by illness, Hiraku is given a second chance with the “Almighty Farming Tool” to pursue his dream of farming. Farming Life in Another World features a relaxed, enjoyable storyline centered on agriculture. While the series introduces some harem elements, its primary focus remains on Hiraku’s farming adventures, providing a light-hearted escape from more intense narratives.
Campfire Cooking in Another World with My Absurd Skill
In Campfire Cooking in Another World with My Absurd Skill, Tsuyoshi Mukouda, who is summoned to a new world as a hero, finds his unique ability to access a virtual supermarket allows him to buy rare Japanese ingredients. He settles into a peaceful life of cooking and sharing meals, enjoying a comfortable existence amidst the adventure. This isekai series offers a cozy and grounded approach to the genre.